Overview
As Head of Design at GoInstore/Emplifi, I led the design team through rapid growth and drove the end-to-end design process across multiple products and platforms.
My leadership encompassed creating and scaling a design team, establishing a cohesive design system, and delivering innovative solutions aligned with business goals and user needs.
I re-designed and delivered a first-in-class live video multi-platform application. I empowered designers to excel, provided creative direction, and fostered collaboration across departments to deliver outstanding user experiences.
Highlights
Delivered a 30% increase in user engagement through intuitive and seamless user experience and improved user journeys and content.
Reduced time-to-market by 25% with the implementation of the Magi Design System.
Created a cohesive product ecosystem that connected users seamlessly across platforms.
Defined and implemented a new brand identity and tone of voice (TOV), strengthening brand recognition and resonance with target audiences.
Improved marketing BTL communication, enhancing campaign effectiveness and brand reach.
Facilitated the successful migration and integration of design solutions into Emplifi's ecosystem.
Highlight Projects:
Consumer C2B App: Revolutionised the shopping experience with live advisor interactions.
Live Advisor B2C App: Enhanced advisor productivity with streamlined workflows.
Live Streaming B2C App: Boosted brand engagement with innovative live-streaming experiences.
Re-Branding: Complete revamp and positioning of the old GoInstore branding proposition
The Portal: Improved client retention with a powerful and user-friendly analytics platform.
Service Portal and User Dashboard
Re-Branding of old GIS identity and Product Marketing collateral
I led the interim re-branding project to addressed a slim brand identity, inconsistencies, and accessibility issues.
The aim was to create a cohesive brand experience across all platform and embed it with our core product design system "Magi" and develop new guidelines, web, social and Go-To-Market marketing templates.
