Designing user-centric, data driven experiences
A charismatic design leader with a customer-focused mindset, able to lead, inspire and be hands-on.
I am a design leader with a strong customer-focused mindset, combining strategic vision with hands-on execution. I drive innovation using Design Thinking and User-Centred Design (UCD) methodologies, with extensive experience across diverse sectors, including SaaS, Gaming, E-commerce, Retail and Digital Transformation. My goal is to deliver impactful user experiences that meet both business objectives and user needs.
Core Strengths
Strategic Design & Vision: I excel in developing and delivering design strategies, brand identities, and digital product designs that align with business objectives. I can set a creative direction that resonates with target audiences and enhances brand essence.
Team Leadership & Mentoring: I have a proven track record of leading and mentoring multi-disciplinary teams, fostering growth and collaboration. I create environments where teams can think differently and generate innovative concepts.
User-Centric Problem Solving: My approach is rooted in user-centred design principles, using my logical mind and practical approach to solve complex challenges. I’m confident in taking calculated risks to develop novel solutions.
Technical Expertise: I have a deep understanding of service design, customer journeys, UX, CX, and branding. I'm an expert in designing for AR/VR/DCC/Web/mobile devices, and creating responsive design systems.
Project Management & Delivery: I am adept at managing multiple projects, prioritising work to maximise value, and ensuring high design quality and consistency across all deliverables.
Leadership & Collaboration
I am a pragmatic and adaptable leader, able to formulate and lead design strategies that align with business goals.
I excel at managing relationships with internal teams and clients, supporting business objectives and increasing revenue and profit.
I am driven by a strong sense of ethics, always striving to do what’s right, and I am passionate about creating a lasting, positive impact through my work.
I believe in the power of connecting people and understanding their needs to achieve collective success, and I am compelled to help others, often going above and beyond.
Tools expertise:
Design and Prototyping: Figma, Adobe Creative Suite, Photoshop, Illustrator,Indesign, Sketch, Jira, ProtoPie, Framer, Miro, Axure, HTML/CSS, React Native
Video:After Effects, Adobe Premiere, Final Cut Pro, QT, Movie Maker
Music and Audio: Ableton Live, Cubase, Logic Pro X, Live for Max, Audacity, Sony Sound Forge, Vegas Pro, Pro-Tool,
I love bringing my expertise to new challenges and opportunities. If my skills and approach align with your needs, please get in touch.