Hello I'm Luca

UX and Design Director

I’m a dynamic creative professional with +20 years of experience who brings together creativity, leadership and teamwork in designing and executing online and offline solutions that create real customer value.

I drive innovation through Design Thinking, UCD methodology and an extensive multi-channel experience in XR, Gaming, Video entertainment, E-commerce, Travel, Brand and Advertising for B2C and B2B businesses.

I’m experienced in working and leading globally distributed teams. I’ve worked with clients of all sizes in a broad range of fields. You’ll find that I have a clear, logical mind with a practical approach to problem-solving and a drive to see things through to completion.
Listen. Support. Inspire. Advocate.
My Skills:
I’m down-to-earth, pragmatic, flexible and adaptable with lots
of emotional intelligence
Formulate and lead process-driven design strategy and processes 
Significant experience in managing teams of designers, supporting their
personal development
A design specialist, experienced in working collaboratively with other specialist UX and UI teams
Challenge constructively inappropriate ideas and solutions
Expert in AR/VR/Dcc/Web/mobile/device-specific design and user-centred design principles. 
Ability to manage relationships with internal teams and clients, to support business objectives and KPIs and increase revenue and profit
Ability to handle multiple projects simultaneously, prioritising work and understanding where the most value can be added
Present, explain and justify design solutions to clients

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