Hello I'm Luca

Design and UX Director

I’m a dynamic creative professional with +20 years of experience, which brings together creativity, leadership and teamwork in designing and executing online and offline solutions that create real customer value.
A charismatic design leader with a customer-focused mindset, able to lead, inspire and be hands-on when needed. 
Idealisation and delivery of Design Vision, CX, Brand Identity and TOV, Digital Product Design, UX research, User Testing (Software, Mobile Apps, Web, HUD Interfaces, XR), Interactions, digital strategy, social media marketing, video/audio production, offline branding, typography and print. 

I drive innovation through Design Thinking, UCD methodology and an extensive multi-channel experience in retail, SaaS, Gaming, XR, Video entertainment, E-commerce, Travel, Brand and Advertising for B2C and B2B businesses.

I’m experienced in working and leading globally distributed teams. I’ve worked with clients of all sizes in a broad range of fields. You’ll find that I have a clear, logical mind with a practical approach to problem-solving and a drive to see things through to completion.
Listen. Support. Inspire. Advocate.
I'm down-to-earth, pragmatic, flexible and adaptable, with lots of emotional intelligence.
I formulate and lead process-driven design strategies, roadmaps and processes that align with business objectives and projects' goals.
I have led multi-disciplinary teams.
I have mentored and managed teams of designers, nurturing their growth and professional development.
I have rolled out transformation within a complex organisation.
I can set a creative direction for projects, ensuring that designs reflect the brand's essence and resonate with the target audience.
I provide visionary leadership to the design team, giving a clear way forward to answer a brief.
I manage relationships with internal teams and clients, support business objectives and KPIs and increase revenue and profit.
I can challenge constructively inappropriate ideas and solutions.
I have a deep knowledge of service design, customer journeys, UX, CX and Branding.
I'm an expert in AR/VR/Dcc/Web/mobile/device-specific design and user-centred design principles.
I'm an expert in creating and managing complex responsive design systems. 
I can handle multiple projects simultaneously, prioritising work and understanding where I can provide more value.
I love presenting, explaining and justifying design solutions to clients and stakeholders.
I know how to maintain high standards of design quality and consistency across all projects.

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