Under construction.....
Head of Design and UX at Emplifi/GoInstore
How I've helped and led the transformation of an e-commerce SaaS start-up to become a market leader in Live Video Commerce industry.
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SM Cosmetic Surgeon Personal Brand Identity
Personal brand identity for Dr. Sara Martin,
cosmetic surgeon practicing in London.
Concept, and design of a VIP cosmetic surgery and health clinic. Design and development of the monogram logo SM, guidelines for business cards, practice stationary and online presence.
2018
Power UP by PokerStars
Power Up by PokerStars
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Development and design of the visual concepts, Product Branding, UI visual language, controls and Interactions, on existing wireframes of an innovative futuristic poker Texas Hold'em game.
2018
Interaction and motion design
Showcase of interaction design and prototypes
2018
Big Jack BlackJack Mobile Game
Concept layout of Multiplayer BlackJack mobile game. Revisited UX and Information architecture, design of new table game props and ergonomic interactive UI controls.
2018
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Budget managing app , UX research and design system
2020
HUDie Head-up smart visor interface
HUDie is a smart Augmented Reality Motorcycle Visor that projects crispy overlays informations directly in the rider’s line of sight.
All in One
Telemetry - Navigation - Multimedia - Communication
Its concept design allows to show only the relevant informations to not distract the rider. It has multiple customisable layouts to adjust to the different riding conditions and selected riding modes. RACE - TOURING - URBAN
HUDie helps to keep your eyes on the road and your mind on the ride.
Designed with: Sketch, Flinto, Aobe Illustrator Photoshop, After effects
2018
KTM Mobile PowerApp
Concept development, UX (research, discovery, prototyping)
UI design and interaction of KTM motorcycle companion app
2018
Betfair Arcade Games Website - restyle
Restyle of the current live Arcade Games Betfair's portal.
From briefing to build. User research, user testing, wireframing, prototype test, visual design, html build.
Creative direction: Luca Perrone
Ui/UX interaction/motion: William Barraclough
User research and testing: Xavier Sorribas
2014
Betfair Casino Rebrand and templates
Showcase of Betfair's Casino product new brand application. Responsive templates of Landing pages, email, banners and collaterals. UI/UX design of website and mobile application restyle based on the Dixon Baxi's brand guidelines.
2014
Lumos
3D Light-Dev Artist Desktop Application. Design for MPC FILM Technicolor. All rights are reserved 2020
2020